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Relationship managers spend less time on CRM admin and more time with clients

MICRODOT deployed Copilot for Sales and connected Dynamics 365 to RM inboxes and meetings.

Copilot

Copilot

Dynamic 365

Dynamic 365

Customer Insight

Customer Insight

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Region

Asia

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Industry

BFSI

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Company Size

2500-3500

Challenge

The CRM held the data. It was not where the RMs worked, Admin crowded out clients, Context stuck in Dynamics 365

Solution

CRM context, inside Outlook and Teams, Meeting prep, generated, Email threads, summarised, Follow ups, drafted, Notes, synced to CRM

Impact

Proven with a pilot cohort, then rolled out, CRM data hygiene, Configuration, RM pilot, Broader rollout

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